Our Beauty Story

Dermo and customizable solutions created specifically for those looking for permanent solutions for the health of their hair, with 30 years of experience in hair care...

Having learned about different hair types, hair problems and people's desires for many years, Sedat Biga decided to create his own brand 15 years ago. Behind this idea lay the benefit and emotional satisfaction he wanted to offer, as well as the effort to personalize hair care.

Concept Beauty products, suitable for all hair types, are designed to provide science-backed and professional solutions to hair problems, with special formulas prepared with reliable, high-quality and natural raw materials supplied from all over the world and a long-term and meticulous R&D study.

Concept Beauty, whose products are not tested on any animals, respects nature, animals and the world, and works passionately to ensure that hair always looks healthy, vibrant and perfect, continues to make the dreams of people who are passionate about their hair come true with its innovative and natural products.