Concept Beauty Shampoo gently cleanses the hair and scalp without irritating them thanks to its specially developed formula, while helping the hair regain the moisture it has lost with the amino acid components it contains.
 Concept Beauty Keratin Care Shot repairs damage to hair follicles, smoothes hair and eliminates hair damage thanks to GMO-free hydrolyzed corn, wheat and soy proteins. Hydrolyzed proteins are responsible for the hair's natural moisture factor, which is critical for the hair to look moist and also for its elastic structure.
 Concept Beauty Moisturizing Care Shot applies moisture therapy to hair that breaks or falls out due to moisture loss, with herbal ingredients and rich active ingredients. It nourishes the hair and helps it grow stronger. It helps the hair regain its moisture balance while also giving the hair a silky touch and softness.
 Concept Beauty Protein Complex Hair Mask repairs hair damaged by chemical processes such as dye application or heat-treated hair with an innovative active ingredient, silk protein. It strengthens and protects hair against breakage and shedding. It meets the moisture needs of the hair at the highest level thanks to the organic certified moisturizers in its content.
 Concept Beauty Hair Care Serum helps to structure and repair weak, damaged and chemically treated hair. Thanks to its specially developed formula, it gives extra shine and vitality to the hair and provides care by regaining the moisture it needs. The argan oil and special active ingredients in its content allow the hair to be easily combed and split ends to be repaired.
 Concept Beauty Two-Phase Hair Milk relaxes and detangles tangled and unruly hair in the first stage. In the second stage, it strengthens the structure of the hair during applications that dry the hair such as blow-drying and curling irons, minimizing wear and protecting the hair. It also protects against the harmful effects of sun rays.